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Posts Tagged ‘synergy’

REVIEW: Space Jam

April 2, 2014 1 comment
Space JamDirected by: Joe Pytka
Produced by: Ivan Reitman, Joe Medjuck, Daniel Goldberg
Written by: Leo Benvenuti, Steve Rudnick, Timothy Harris, Herschel Weingrod
Edited by: Sheldon Kahn
Cinematography by: Michael Chapman
Music by: James Newton Howard; Soundtrack produced by R. Kelly
Starring: Michael Jordan, Billy West, Dee Bradley Baker, Danny Devito, Wayne Knight, Bill Murray, Kath Soucie, Larry Bird, Charles Barkley, Patrick Ewing, Shawn Bradley, Larry Johnson, Muggsy Bogues, Theresa Randle, Bob Bergen, Bill Farmer, June Foray, Maurice LaMarche, Colleen Wainwright, Frank Welker
Year: 1996

 

Space Jam, that wonderful marketing ploy that fooled audiences into handing over $230 million to a studio for an overlong concoction of advertisements and which made us all love R. Kelly in an innocent time where that was still an acceptable thing to do. Seriously, the film is a commercial for itself – the marketing synergy between the two entities who merged two completely unrelated but massively successful franchises together to resemble something like a movie, and yet that is honestly also the film’s main draw. It asked us a question nobody outside of a corporate think tank would have ever asked in their right mind – “Who doesn’t want to see Bugs Bunny and Michael Jordan play basketball together?” – and convinced us that this was, come to think of it, actually something that would be pretty entertaining to watch! Read more…

THEATRICAL REVIEW: The LEGO Movie

March 6, 2014 1 comment
The LEGO MovieDirected by: Phil Lord, Christopher Miller
Produced by: Dan Lin, Roy Lee
Written by: Phil Lord, Christopher Miller (screenplay)
Edited by: David Burrows, Chris McKay
Cinematography by: Pablo Plaisted
Music by: Mark Mothersbaugh
Starring: Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie, Charlie Day, Liam Neeson, Morgan Freeman
Year: 2014

 

I actually saw this movie weeks ago. Like… I couldn’t stand the wait and saw it the opening weekend, in fact. I was just so freaking excited for the movie, and it was going to be my first post-“2013 IN REVIEW” review, and – well, it still is, but not nearly as early as I intended. (Hey, life gets in the way. I’ve been working more from home, getting more tired at work, and then my sister had the audacity of getting married, which required some clothing search. ANYWAY…) Read more…

Trailer: “G.I. Joe: Retaliation”

December 13, 2011 2 comments

I don’t know how I feel about this. The first movie looked fun and ended up being a boring, loud mess, and while this one looks a little better, I’m a bit wary if director John Chu, whose last directing credit was the Justin Bieber bio pic, Never Say Never. Before that? The two Step Up sequels, which let’s face it, are just as much about spectacle as you’d expect from a movie based on a line of action figures. Plus, this one has friggin’ Bruce Willis, one of the biggest action stars in film history. That’s gotta count for something right?

Trading in "Yipee ki-yay" for "Yo Joe!"

Who knows? Maybe this’ll be completely awesome! Definitely looks more polished than its Stephen Sommers-directed predecessor. Maybe dance movies are the new music video, and their directors are likewise due to rise up with the likes of music video directors who have been recognized for their filmmaking talents like Spike Jonze, Michel Gondry, and even David Fincher? … Or maybe he’ll be another Michael Bay or McG… And how long until the Transformers crossover?

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