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REVIEW – The Iron Giant

November 16, 2016 Leave a comment
The Iron Giant.jpgDirected by: Brad Bird
Produced by: Allison Abbate, Des McAnuff
Screenplay by: Tim McCanlies
Story by: Brad Bird
Edited by: Darren T. Holmes
Cinematography by: Steven Wilzbach
Music by: Michael Kamen
Starring: Eli Marienthal, Harry Connick, Jr., Jennifer Aniston, Christopher McDonald, John Mahoney, Vin Diesel, James Gammon, M. Emmet Walsh, Cloris Leachman
Based on the novel The Iron Man by Ted Hughes
Year: 1999

 

Disney may have reigned at the box office in the 1990s, but by the end of the decade, the quality of their non-Pixar-produced films was undoubtedly beginning to slip, and so it’s no real wonder that other studios – particularly DreamWorks – were taking notice and trying to take a bite out of their share of the box office. Despite having the backing of a major studio behind it, however, Warner Bros. Animation struggled to find its footing with theatrical releases during this era. Space Jam, the studio’s first in-house feature film production, was a considerable success, but it relied upon familiar Looney Tunes characters and Michael Jordan (and an already existing and popular advertising campaign for shoes that already merged the two brands) to basically have the film market itself. Later films wouldn’t be able to use that crutch, however, and anemic advertising strategies for films like Quest for Camelot, Osmosis Jones, and even Looney Tunes: Back in Action – which no longer had the brand popularity and the basketball star to rely upon – did little to drum up ticket sales, and none of the films achieved the critical acclaim to even make them legit cult classics. There was, of course, one film released in between all this, however, that, despite the botched advertising (some of which, for some reason, used Scorpion’s “Rock You Like a Hurricane”) and underperformance, did manage to eventually make a name for itself not just as a cult classic, but as truly one of the most underappreciated animated film classics. Read more…

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