The Viewer's Commentary

Directed by: Joe Pytka

Produced by: Ivan Reitman, Joe Medjuck, Daniel Goldberg

Written by: Leo Benvenuti, Steve Rudnick, Timothy Harris, Herschel Weingrod

Edited by: Sheldon Kahn

Cinematography by: Michael Chapman

Music by: James Newton Howard; Soundtrack produced by R. Kelly

Starring: Michael Jordan, Billy West, Dee Bradley Baker, Danny Devito, Wayne Knight, Bill Murray, Kath Soucie, Larry Bird, Charles Barkley, Patrick Ewing, Shawn Bradley, Larry Johnson, Muggsy Bogues, Theresa Randle, Bob Bergen, Bill Farmer, June Foray, Maurice LaMarche, Colleen Wainwright, Frank Welker

Year: 1996

Space Jam, that wonderful marketing ploy that fooled audiences into handing over $230 million to a studio for an overlong concoction of advertisements and which made us all love R. Kelly in an innocent time where that was still an acceptable thing to do. Seriously, the film is a commercial for itself – the marketing synergy between the two entities who merged two completely unrelated but massively successful franchises together to resemble something like a movie, and yet that is honestly also the film’s main draw. It asked us a question nobody outside of a corporate think tank would have ever asked in their right mind – “Who doesn’t want to see Bugs Bunny and Michael Jordan play basketball together?” – and convinced us that this was, come to think of it, actually something that would be pretty entertaining to watch! Read more…