Home > Freewrite, Rants > Fifteen Minute Freewrite #2… in 3D

Fifteen Minute Freewrite #2… in 3D

So, Disney has just announced that they’re going to be releasing even more 3D conversions of classic films in the coming years, thanks in large part to the success of The Lion King in 3D the past few weeks. As of this writing, the film is still in the #3 spot at the box office, though for two weeks or more it held the top spot, and it’s likely to set the home market on fire again thanks to today’s Blu-Ray release.

What’s particularly astounding is that this is both good news for animated films of the 2D nature and also, possibly, a good sign for 3D films. While Sony has announced plans to charge audiences yet another premium for using the glasses starting in February, Disney has found another way to convert 3D film tickets into money by converting their older films. Re-releasing movies in theatres is hardly a new thing, especially for Disney, but charging a premium probably seems counterproductive. The Lion King would beg to differ.

Sony must be nuts if it thinks charging more for unproven films that are made in 3D. Disney’s re-releases of Finding Nemo, The Little Mermaid, Monsters, Inc., and  Beauty and the Beast (already on Blu-Ray and about to be released in 3D on the home market, too!) have already proven to be classics that everyone loves, so it makes sense that Disney would follow the success of The Lion King with these four films.

Then again, the first two Toy Story films didn’t do so hot when re-released in 3D, and that was building up to the surefire hit Toy Story 3, which was simultaneously released in 3D and performed under expectations. That the first two films’ performances convinced Disney to hold off on re-releasing Beauty and the Beast in 3D around the same time just confuses me, though it’s plausible that the apparently poor translation into 3D that they did on those films has been updated using the newer conversion tech they used on The Lion King, and I’ve already heard good things about it at a test screening.

I write all this to say… I have no idea what’s going on. I do have to clock back in, however…

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